INEOS Grenadier

Executive Summary

We bridged the gap between digital marketing and high-ticket vehicle sales by fixing disconnected data tracking and implementing specific buyer persona targeting. This strategy ensured that every dollar spent was directly tied to test drive booking growth and measurable revenue.

The Problem

Weissach INEOS Grenaider was unable to track which ads were leading to test drive bookings and vehicle sales. Because their digital marketing funnel wasn't connected properly, they had no way to know which efforts were actually driving their business forward.

Why BMG

Bilō Media Group was introduced to INEOS Grenadier via a word-of-mouth referral, recognized for our specialized expertise in managing complex, high-ticket sales funnels. The client required a partner capable of moving beyond basic advertising to build a sophisticated technical and creative engine that could reliably generate high-value leads for the INEOS Station Wagon.

Our Implementation Process

Our first step was a comprehensive audit of their marketing funnel, identifying critical tracking issues between their website, Meta, Google, and their internal CRM software. While addressing these technical data-tracking problems, we began extensive primary and secondary research. Leveraging PRISM data, we developed and validated five initial customer personas, ultimately narrowing our focus to three distinct, high-potential customer profiles: 'The Traditional Man', 'The Modern Dad', and 'The Analog Man'.

We also did geographic, psychographic and demographic segmentation to really understand where customers are, how they think, what they fear and crave, and essential information to get modern bombarded potential customers engaged with our incoming ads.

With a solid data foundation and deep persona understanding, we crafted three unique customer journeys, tailoring each with unique creative angles for landing pages, ad creatives, and email automations. The campaigns we developed tapped into powerful emotional drivers such as pride, uniqueness, and status, all of which are strongly correlated with the INEOS Grenadier brand.

How long did it take to set up?

In just three weeks, we completed a comprehensive technical and creative setup that typically takes traditional agencies months to execute. We moved rapidly to test customer theories, gather data, and launch ad creatives that immediately resonated with the target audience.

Were there any hurdles during the transition?

The primary challenge involved resolving complex technical and workflow silos that prevented Meta, Google, and the client’s internal CRM from communicating. Resolving these connectivity issues was essential to ensure a transparent view of the customer journey from the first digital click to the final showroom sale.

How did your team support them?

We managed the project through weekly strategy meetings to update campaigns based on real-time data. Most importantly, we established a feedback loop with the client’s sales team, using insights from real customers on the showroom floor to continuously refine ad messaging to match the needs of high-intent buyers.

The Result

The move to a persona-driven strategy produced a record volume of high-quality leads and an exceptional 25.6x Return on Ad Spend (ROAS). By combining emotional branding with precise data, the campaign successfully drove multiple high-ticket vehicle sales and achieved a total ROI of 2,535%. This established a repeatable, scalable model for future growth.

Testimonial

"Selling a vehicle like the Grenadier requires a nuanced approach. BMG understands the high-ticket funnel better than any agency we’ve worked with - bridging the gap between digital leads and real-world sales results."

- Jason Kim | Marketing Manager | Weissach INEOS Grenadier

Contact Us

Ready to scale your high-ticket lead generation with a data-backed, persona-driven strategy? Contact Bilō Media Group today to schedule a consultation and review our full portfolio of results.