Funk Coffee
Niche
Coffee & CPG
Location
Vancouver, BC
Project Type
Digital Advertising
Return
8.64x
About Funk Coffee
Funk Coffee (House of Funk Roasters) is a Vancouver craft roastery known for vibrant flavour profiles, psychedelic branding, and monthly coffee drops. It runs three revenue lanes - retail, wholesale, and the Drip Drip DROP subscription.
Impact at a Glance
The profit-first Meta prospecting program acquired new customers at a strong return on sales campaigns.
Metric | Result |
|---|---|
Purchase ROAS | 8.64x |
Total Purchases | 278 |
Cost per Purchase | CA$30.47 |
Tracked Revenue | ≈CA$73,000 |
Website Adds to Cart | 1,178 |
Sales campaigns: CA$8,470 spent · 801,732 impressions.
Objective
With a strong local following but a national ecommerce ambition and a tight retail AOV, Funk needed paid traffic that was profitable on the very first purchase - acquiring new customers for its drops and subscriptions at a strong return on ad spend.
Strategy
Bilō Media Group built a focused, profit-first prospecting program on Meta:
Vibe-heavy creative leaning into Funk's colourful identity, packaging, and gear to stop the scroll and drive first purchases.
Conversion-optimized prospecting pointing spend at direct-to-purchase (drops + subscriptions) and continually iterating on the winning audiences and creative.
Efficient scaling that grew spend while protecting cost per purchase against a tight retail AOV.
Outcome
Measured on the sales campaigns, the program delivered exceptionally profitable acquisition.
ROAS / ROI
An 8.64x purchase ROAS across 278 purchases - roughly CA$73,000 in tracked revenue off CA$8,470 in spend, at a CA$30.47 cost per purchase.
Highlights
ROAS more than double the category benchmark. Funk's sales campaigns returned an 8.64x ROAS, roughly 2 to 3x the ~2.5x to 4x typical for coffee and CPG ecommerce on Meta. Every CA$1 in ad spend returned about CA$8.64 in tracked revenue at a CA$30.47 cost per purchase - first-purchase profitability well above industry norms.
