Funk Coffee

Executive Summary

We built Funk Coffee's entire digital acquisition system from scratch across Meta ads and email. By aligning segmented campaign architecture with their monthly drop cycle, we delivered a 959% total ROI and a 9.29x ROAS on Meta in under four months.

The Problem

Funk had a loyal following and a steady release cycle but no structured digital strategy to monetize either. Their audiences were unsegmented, email was misaligned with production timelines, and paid acquisition was untouched. They needed a full-funnel system that could keep pace with monthly drops without diluting the brand.

Why BMG

The client required a partner who could match their bold, unapologetic voice while managing the technical complexity of segmented retail and wholesale channels. Bilō Media Group was selected for deep expertise in full-funnel execution across Meta and Email, built on a hands-on, founder-to-founder relationship.

Our Implementation Process

Our engagement focused on building the full acquisition and retention engine. We developed a multi-channel strategy combining Meta ad campaigns for prospecting and lead generation with a segmented email program across retail, wholesale, and subscriber audiences. The technical delivery ensured every ad dollar and automated email worked in sync with Funk's monthly production calendar.

How long did it take to set up?

The core infrastructure was built in a 4 to 5-week sprint, with campaigns layering in continuously from February 2026 onward.

Were there any hurdles during the transition?

The primary challenge was building a system that could manage two distinct audience voices and tight margins through a single platform, while every campaign had to convert on creative and offer-fit alone with no discounting.

How did your team support them?

We functioned as a technical extension of the Funk team, managing the full campaign calendar across ads and email. Communication runs direct with no middle layer, maintaining a feedback loop that keeps execution tightly aligned with the brand.

The Result

The strategy yielded immediate efficiency, including a 959% total ROI, a 9.29x ROAS on key Meta ad campaigns, and email driving 31.53% of total business revenue. Subscriber-targeted sends hit roughly 10x the category benchmark for engagement. Our partnership has solidified a repeatable acquisition model that continues to drive consistent returns through optimized campaign and email structures.

Testimonial

"Working with BMG has been seamless. They matched our energy from day one, built a system that actually respects our production schedule, and the numbers speak for themselves. It's a real partnership, not a vendor relationship."

- Kurtis Warren | Owner | Funk Coffee