AetherHaus
Niche
Wellness & Recovery
Location
Vancouver, BC
Project Type
Digital Advertising
Return
503%
About Aether Haus
Aether Haus is Vancouver's premier Eastern-European-inspired sauna and cold-plunge studio in the West End. With Himalayan salt saunas, group cold plunges, Aufguss rituals, and sound journeys, it delivers a phone-free, hospitality-led experience and has grown to a 4.9-star reputation across 100+ reviews.
Impact at a Glance
The dual-objective Meta program built a reliable revenue engine on sales campaigns from October onward.
Metric | Result |
|---|---|
Total Purchases | 3,840 |
Purchase ROAS | 3.56x |
Tracked Revenue | ≈CA$332,000 |
Cost per Purchase | CA$24.30 |
Website Adds to Cart | 22,417 |
30-Sec Video Views | 204,070 |
Sales campaigns (from Oct 14): CA$93,313 spent · 5,645,073 impressions.
Objective
Launching a premium, specialized wellness concept demanded fast traction. Aether Haus needed to educate the market on traditional Slavic and Nordic sauna culture while simultaneously driving immediate revenue through session bookings and pass sales - balancing high-end storytelling with direct-response performance.
Strategy
Bilō Media Group built a dual-objective architecture designed to educate, engage, and convert:
Immersive video storytelling showcasing the serene, ritual-driven environment, producing over 620,000 30-second video views.
Full-funnel retargeting that captured top-of-funnel interest, then re-engaged warm audiences with specific Open Haus, Haus Sessions, and event offers.
High-intent conversion optimized for add-to-cart and purchase events to drive session bookings and multi-pass sales.
Outcome
Measured on the sales-focused campaigns from October 14 onward, the program turned Aether Haus into a market leader and a reliable, profitable revenue engine.
ROAS / ROI
A 3.56x purchase ROAS across 3,840 tracked purchases - roughly CA$332,000 in tracked revenue off CA$93,313 in sales-campaign spend, at a CA$24.30 cost per purchase.
Highlights
CA$332K generated, with standout seasonal ROAS. The sales program produced roughly CA$332,000 in tracked revenue at a 3.56x blended ROAS. The seasonal pushes over-delivered even further: the Black Friday campaign hit a 7.61x ROAS, turning ~CA$3,500 into ~CA$26,800 in sales, while the Christmas Sale reached 9.13x and Valentine's Day 6.24x - all well above the 6x mark.
Collaborations
Content Creation: Rocket Club Media
Website Creation: The 66th Agency
