AetherHaus

Executive Summary

We translated AetherHaus’s high-sensory, in-person wellness rituals into a high-performing digital ecosystem. By aligning specific brand positioning with full-funnel execution across ads and email, we delivered a 503% total ROI and scaled monthly revenue by nearly 5x in less than six months.

The Problem

AetherHaus needed a sophisticated digital strategy to convert the interest generated by their sauna and cold plunge rituals into online sales. They lacked the technical campaign and email structure necessary to move prospects through a digital funnel effectively and profitably.

Why BMG

The client required a partner with deep expertise in full-funnel campaign execution across Meta and Email channels. Bilō Media Group was selected to manage the strategic planning and operational oversight needed to boost high-ticket sales and build a thriving online community.

Our Implementation Process

Our engagement focused on the structural architecture of the sales funnel. We developed a multi-platform advertising strategy on Meta alongside a high-logic, 12-part email automation sequence. While external agency partners provided the branding and creative visuals, we managed multiple email campaigns specifically aligned with their broader strategy. We focused on the technical delivery to ensure every ad dollar and automated email worked together to maximize revenue and lead conversion.

How long did it take to set up?

The core results were achieved through an intensive 3-month focus on building the technical tracking and campaign logic required for rapid scaling.

Were there any hurdles during the transition?

The primary challenge was building a digital-first strategy from the ground up that could effectively communicate the atmosphere of a sensory-heavy, physical experience through strictly online advertising and email channels.

How did your team support them?

We functioned as a technical extension of the AetherHaus team, managing the operational execution of email and digital ad channels. By maintaining a hands-on approach and ensuring all messaging was perfectly aligned with the brand's core values, we established a high-level feedback loop that drove significant financial results.

The Result

The technical strategy yielded immediate efficiency, including a 15x ROAS on key Meta ad campaigns and a blended 408% ROI on email campaigns. This approach drove a significant transformation in business scale, achieving nearly a 5x increase in monthly revenue within a five-month window. Our partnership has solidified a repeatable acquisition model that continues to drive consistent returns through optimized campaign and email structures.

Content and visuals created by Rocket Club Media

Website Creation by The 66th

Testimonial

"The team at Bilō provided the technical backbone we needed to scale. They took the creative assets from our partners and built a high-logic email and ad structure that actually converted. Their willingness to iterate on the content until it was 100% aligned with our goals was key to our growth."

- Mika McCann | General Manager | AetherHaus