Aerth
Niche
Wellness & Recovery
Location
Victoria, BC
Project Type
Digital Advertising
Return
6.08x
About Aerth
Aerth is a premium sauna and home-wellness brand offering design-led infrared and traditional saunas built for the modern home. Selling a considered, high-ticket product, Aerth blends elevated design with the proven health benefits of heat therapy and sells direct-to-consumer.
Impact at a Glance
The dual-objective Meta program built a reliable revenue engine on sales campaigns from October onward.
Metric | Result |
|---|---|
Sales Campaign ROAS | 6.08x |
Purchases (Sales Campaign) | 359 |
Cost per Purchase | CA$12.97 |
Website Adds to Cart | 1,283 |
Cost per Add to Cart | CA$3.63 |
Core sales campaign: CA$4,656 spent → ≈CA$28,300 tracked revenue · 468,770 impressions · 95,660 video views.
Objective
Selling a premium, high-consideration product online demands more than a single impression. Aerth needed a structured prospecting and retargeting engine that could introduce the brand to cold audiences, build desire around the design and wellness benefits, and convert that interest into profitable online sales - without eroding its premium positioning through discounting.
Strategy
Bilō Media Group built a full-funnel structure that separated awareness from direct response so the sales campaign could be measured and scaled on its own merits:
Dedicated prospecting sales campaign optimized purely for purchases, isolating high-intent buyers and protecting conversion efficiency.
Aesthetic, benefit-led creative showcasing the design, craftsmanship, and the daily ritual of heat therapy - generating over 76,000 30-second video views.
Full-funnel retargeting that re-engaged warm audiences (over 2,200 adds to cart) and recovered high-intent shoppers to drive the final purchase.
Outcome
By isolating the dedicated sales campaign, Bilō Media Group drove a highly profitable return on a high-ticket product.
ROAS / ROI
A 6.08x ROAS on the core sales campaign across 359 purchases - roughly CA$28,300 in tracked revenue off CA$4,656 in spend, at a CA$12.97 cost per purchase.
Highlights
Profitable almost from day one. From a standing start in mid-March 2026, the scaled sales campaign reached a 5.9x to 6.1x ROAS within its first ~3 months, generating roughly CA$28,000 to CA$33,000 in tracked revenue on a high-ticket product. Rather than a slow ramp, the account was profitable at scale in its first quarter - an exceptionally short turnaround for a considered, high-consideration purchase.
Collaborations
Content Creation: Rocket Club Media
