Client Overview
MC Ranch Overland is a Vancouver-based outdoor gear brand specializing in innovative, community-focused campfire products like the patented Original Fire Reflector.
Their mission is to foster authentic connections and unforgettable moments around the campfire, serving thousands of outdoor enthusiasts across North America.
The Challenge
When MC Ranch Overland partnered with us in September 2024, they faced a critical need: achieve steady sales and capitalize on the upcoming winter shopping frenzy. Despite a passionate following and unique products, their digital presence and marketing channels weren’t driving consistent revenue.
The Solution
We delivered a comprehensive digital transformation:
Designed and launched a new, conversion-optimized website
Overhauled digital marketing, including paid ads and social campaigns
Implemented email and SMS marketing flows to nurture and convert leads
The Results
The impact was immediate and dramatic:
Sales increased by 400% in the first month after launch
Conversion rate improved from 0.44% to 2.2%
Paid advertising achieved a 5X return on ad spend (ROAS)
The Process
Our team worked closely with MC Ranch Overland’s founders and marketing leads to understand their brand values and customer base. We mapped the buyer journey, optimized every touchpoint, and used data-driven iteration to maximize results.
"Our sales and community engagement are at an all-time high, thanks to our new website and digital strategy that resonates with our audience."
— Mike Offerhaus
