Client Overview

Maple Terroir is a Vancouver-based confectionery brand specializing in Canadian maple products. With a rich heritage and a focus on quality, they offer a range of treats, including maple syrup, chocolates, and stroopwafels, catering to both local and international markets.

The Challenge

In early 2025, Maple Terroir sought to modernize their digital presence to better reflect their brand heritage and improve online sales. Their existing website was outdated, not mobile-friendly, and lacked the necessary features to convert visitors into customers effectively.

The Solution

We executed a comprehensive website redesign, focusing on:

  • Developing a responsive, custom-branded Shopify site with five key pages.

  • Enhancing site speed and mobile usability.

  • Improved layout clarity and hierarchy for easier browsing

The Results

Within three months post-launch, Maple Terroir experienced:

  • Within three months, Maple Terroir saw a 60% rise in Monthly Revenue

  • A 3.5-point drop in bounce rate

  • A 22.6% lift in conversion rate

  • A 15.6% boost in average order value.

The Process

Over a 13-week period, we worked closely with Maple Terroir's team to collect brand assets, plan website copy, and develop wireframes. We then optimized product metafields for consistency, designed and developed the site in line with their brand identity, and finalized the project by implementing intuitive navigation and conducting thorough testing across all devices.

"The new website truly captures our brand and has boosted our online sales. The team's attention to detail was outstanding."

— Shawn Lytton

Owner of Maple Terroir