• Case Study
MC Ranch Overland
Industry: E-Commerce | Duration: November 11th to April 30th
MC Ranch Overland came to us after struggling with stagnant growth despite multiple agencies. With the holiday season near, they needed a partner for real, lasting results.
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Written by
Kai Lytton
The Challenge
MC Ranch Overland was stuck in a growth plateau that many e-commerce brands face. Month-over-month revenue remained flat despite ongoing marketing investments, and they were missing out on crucial seasonal opportunities like the Christmas shopping rush.
Primary Goals
Achieve sustainable, month-over-month business growth
Capitalize on the holiday shopping season
Build systems for long-term success
Key Pain Points
Stagnant revenue despite working with multiple agencies
Poor return on advertising spend (1.7X ROAS)
Low website conversion rate (0.44%)
Inefficient sales funnel with high abandonment rates
Google Ads Results Prior to BMG
Solution & Implementation
We implemented a comprehensive digital transformation strategy that addressed every aspect of their customer journey.
Meta Results after BMG
New Luxury Website Design
Created a fast-loading, premium showroom-style website that immediately communicated quality and professionalism while optimizing for conversions across all devices.
Advanced Email & SMS Automation
Implemented sophisticated campaigns targeting abandoned checkouts and maximizing customer lifetime value through strategic follow-up sequences and personalized messaging.
Digital Advertising Transformation
Completely restructured their Meta and Google advertising campaigns with improved targeting, creative assets, and budget allocation strategies.
Key Features Implemented
Meta + GAds:
Strategic campaign restructuring with advanced targeting
Responsive Website:
Fast, luxury-style design optimized for conversions
Email + SMS:
Automated sequences for cart recovery and customer retention
Analytics Integration:
Comprehensive tracking for data-driven optimization
Business Impact
Sustainable Growth:
Established systems that continue driving results with minimal intervention
Brand Elevation:
Transformed from commodity retailer to premium destination
Customer Retention:
Significantly increased customer lifetime value through strategic engagement
Seasonal Success:
Achieved their most profitable holiday season to date
Total Results After BMG
"I don't know what we would do without Bilō. They have become an instrumental part of our team and continue to scale our business every day."
Mike Offerhaus
Co-Founder, MC Ranch Overland
Ready for Similar Results?
Want to achieve breakthrough growth like MC Ranch Overland? We're accepting applications for our comprehensive digital marketing strategy program.
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What's Included:
Current performance analysis
Custom growth strategy recommendations
Detailed implementation roadmap
Competitive market assessment
Direct consultation with our founding team
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