• Case Study
AetherHaus
Industry: Spa / Fitness | Duration: July 9th to July 22nd
AetherHaus approached Bilō during a critical period when their previous marketing team had just concluded their engagement. With daily revenue averaging $820, they needed a partner who could immediately step in and drive meaningful growth without missing a beat.
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Written by
Kai Lytton
The Challenge
AetherHaus was experiencing the common transition challenge that many growing brands face. After their previous marketing team's engagement ended, they were left with declining daily revenue and needed immediate intervention to maintain momentum and drive growth.
Primary Goals
Restore and exceed previous revenue performance levels
Achieve consistent, sustainable daily revenue growth
Build momentum for long-term scaling opportunities
Key Pain Points
Revenue decline following previous team transition (from $900/day to $820/day)
Need for immediate campaign deployment and optimization
Requirement for strategic campaign evolution and scaling
Pressure to demonstrate rapid, measurable results
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Solution & Implementation
We implemented a rapid-deployment, high-impact Meta advertising strategy designed to immediately restore revenue momentum while building a foundation for sustained growth.
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Strategic Campaign Deployment
Our approach focused on immediate market entry with Campaign 1, followed by strategic optimization and scaling through Campaign 2, leveraging media day momentum to maximize impact.
Performance-Driven Optimization
Implemented real-time campaign monitoring and optimization protocols to ensure each campaign iteration delivered improved results over the previous performance baseline.
Momentum-Based Scaling Strategy
Developed a systematic approach to campaign evolution, using initial performance data to inform strategic adjustments and capitalize on emerging opportunities for revenue acceleration.
Revenue Acceleration Framework
Created a comprehensive system for tracking daily revenue performance, identifying growth patterns, and implementing strategic adjustments to maintain upward trajectory.
Key Features Implemented
Meta Advertising Campaigns:
Strategic two-phase campaign deployment with performance optimization
Real-Time Performance Tracking:
Daily revenue monitoring and strategic adjustment protocols
Momentum Capitalization:
Strategic timing of campaign launches to maximize market impact
Growth Trajectory Analysis:
Comprehensive performance measurement and projection modeling
Business Impact
Immediate Revenue Recovery:
Restored and exceeded previous performance levels within one week
Sustained Growth Trajectory:
Achieved consistent week-over-week revenue acceleration
Strategic Momentum Building:
Each campaign iteration delivered improved performance over the previous
Projected Monthly Impact:
Conservative projections indicate $10,358/month in additional revenue
Growth Trajectory Analysis
Campaign 1:
+23.2% increase in daily revenue from pre-Bilō baseline
Campaign 2:
Additional +29.4% increase from Campaign 1 to Campaign 2
Overall Transformation:
+42.1% total increase in average daily revenue
Revenue Acceleration:
+$345/day increase, driving projected $10,358/month additional revenue
Campaign Results with BMG
"This performance isn't a spike, it's a signal. The results are compounding, and we're seeing traction both in sales velocity and brand engagement. With continued optimization, this trajectory positions AetherHaus to significantly outperform previous baselines and unlock new growth opportunities."
Victor Klinkera
CMO, Aetherhaus
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