• Our Story

🚀 The Bilō Boys: Building a Smarter Kind of Growth

From Late Nights at BCIT to Scaling Brands Around the World

Written by

Kai Lytton

It Started With a Shared Frustration and a Big Idea

Back in their BCIT marketing classes,Kai Lytton and Andrew Crookshank were already questioning the status quo.

Why do agencies overcomplicate everything?

Why is growth always vague?

Why does no one talk about actual results?

They didn’t want to build another bloated, slow-moving marketing firm. They wanted to build something faster, sharper, and more honest.

The Turning Point: Japan and a Block of Reclaimed Maple

After gaining hands-on experience in e-commerce and tech, the duo travelled to Japan. There, they were inspired by the precision and discipline of creative agencies like Hakuhodo and Custom Media - firms that delivered with speed, clarity, and purpose.

When they returned, they put their ideas to the test by launching a direct-to-consumer product brand built around reclaimed maple cutting boards. It wasn’t about the product. It was about learning what it really takes to build, market, and grow a brand in today’s landscape.

From Side Hustle to Bilō Media Group

The experiment paid off. It gave them a founder's perspective and a framework for execution that most marketers never get. That’s when they launched Bilō Media Group, a digital growth agency with a clear mission:

Help brands grow smarter, faster, and stronger with performance as the foundation.

Today, Bilō supports e-commerce brands and agencies with high-converting websites, results-driven email marketing, and performance-led advertising on Meta and Google.

Why They’re Different and Always Will Be

The "Bilō Boys" didn’t come from legacy agencies. They built something real, tested it in the field, and kept their process lean, fast, and brutally honest. That’s why they:

  • Move fast, not loose

  • Say what they mean

  • Obsess over ROI, not ego

If a potential client isn’t the right fit, they’re not afraid to say no. Because growth without alignment is just noise.

What’s Next for Bilō

More growth, deeper partnerships, and better execution. From building ecommerce storefronts to offsetting carbon emissions with

Zerō Ads

, Bilō is setting a new standard for how digital marketing should work.

Want to Work With Founders Who Actually Get It?

If you're tired of overpromising and underdelivering, we’re ready to show you a better way. Bilō Media Group is lean, fast, and built to perform.

Ready to Grow Smarter?

Partner with Bilō Media Group and turn your e-commerce marketing into a real growth engine. Honest strategy, real results, built for scale

Let's Chat!